CHILD Magazines



Recent return-to-work mum and talented copywriter Jane Woolard wrote to me at CHILD Magazines about her struggle to return to her career in the creative industry she loved. Jane had been out of the paid (‘office job’) workforce for almost 12 years but had maintained a successful paid freelancing portfolio working from home.

When she finally landed a great role with flexible, part time hours, her new boss company director Emelye not only asked all about Jane’s family, she sent the kids this letter.

#EmployerOfTheYear #HireMum #BossGoals


Clare Bowen


Rather than our usual studio cover shoot, for the May 2016 issue I planned a visit to the Sydney Children’s Hospital, Randwick to meet a super special and seriously cool kid – Olivia. Isn’t she beautiful?

May cover CHILD magazine

I showed my daughter Scarlett the cover shots of Olivia after the shoot day and we had a great chat about ‘difference’ and what’s considered beautiful and ‘normal’. Love challenging beauty norms.

The inspo behind this cover came from one of my fave TV show’s Nashville (did I just out myself?). Last year, my favourite character in the show (played by the soulful Australian actress/singer Clare Bowen) cut off her stunning, angelic, super duper long golden curls to a short pixie cut. Why such a big change? Read the beautiful story.


Facebook Profile APR16


Thank you! What an incredible reaction we’ve received for our April 2016 cover of CHILD and the stories inside. In the issue, we explored what the idea of home means to three different families, in particular, our cover kid Tjandamurra who is being raised and valued within a family that spans generations imbued in Aboriginal culture as well as European influences.

I have mixed feelings that this is CHILD’s first cover, and possibly the first mainstream parenting magazine cover, to feature an Aboriginal child. I’m proud and excited that I created it and that it meant so much to Tjandamurra’s family and so many readers, but I’m also sad that it took so long for this to happen in Australia.

The April issue also includes an exclusive book extract from acclaimed journalist Stan Grant’s new book Talking To My Country. I was so moved by his speech last year that it woke up my thinking to consider more deeply what life is like for Australia’s indigenous families and children. The extract is Stan sharing about his childhood and our shared Australian story.

Continuing our exploration of what home means, there’s also a powerful piece I commissioned which sheds light on the five domestic violence warning signs a survivor of 15 years wants our daughters to know.

Being a journalist, my intent is that my storytelling shed light on matters you may never have considered before. I hope you derive great value from the April issue of CHILD as you consider, what is home to you?

Sacred Cow


Dogma, belief, opinion and philosophy are alive and kicking in modern parenting, especially when it comes to the education and success of our children. In our March Education issue of CHILD Magazine we addressed five of the most commonly held educational myths, like ‘High grades predict career success’ and ‘Homework improves learning outcomes’, and upend them.

Our goal with this article was to contribute some fresh thinking around education. Like everything we do at CHILD, we want to free parents up from all the ‘shoulds’ that keep us awake at night while we worry if we’re doing the best thing for our kids. There is way too much pressure on our children, and parents, to perform at school, and from such an early age. I hope this article alleviates some of that stress.

I’m so grateful to Dr Helen Street for her smart ideas and research for this story. And, there’s nothing I like more than a good myth buster.

Grab your March issue out now around Australia, or catch the article online from April 2016.

February CHILD Magazine


In 2016, I know what I don’t want, which is why the February issue of CHILD magazine (out now) addresses a super important issue for all of us: Permission Note Fatigue – the cause and effect on parents of too many school events, volunteer requests, newsletters and notes coming home – and what you and your school can do about it. It’s time to tone down the crazy.

You can read more about the Feb issue here and watch our video of our CHILD Cover Kid Search winner! Ariana was a total stand out for me among the kids who entered our search. I loved her spirit and confidence. I worked with the fun team at Network Ten’s Studio 10 – Sarah, Joe, Ita and Jessica – to cast their favourite votes, as well as the fabulous Robyn from The Carousel. I think it’s one of my favourite covers. I created something that was a little bit The Belles of St Trinians circa 1954, a bit Chrissy Amphlete and maybe even a little ACDC, but really just lots of fun.

I hope your new school year isn’t too overwhelming and you’re finding your feet in February.


Photography: Image and flatlay styling by my fab digital content person Jenna Templeton. Cover photography: Sue Stubbs



What would you do if you and your children no longer had a future to live for?

For a long time, I didn’t understand or engage in the ‘boat people’ debate. After watching factual programs like Go Back to Where You Came From on SBS, I realised that parents, no matter what country they came from, will do anything to keep their children safe.

“We couldn’t celebrate a lot of the important milestones in my children’s lives – my daughter turned three when we were leaving Afghanistan, and I remembered it was her birthday while we were escaping in a van.”

In the November 2015 issue of CHILD Magazines I had the privilege of meeting and interviewing a refugee mother and her now 21-year-old daughter who recounted for us their passage to Australia. Their beautiful daughter, born in Australia, featured on our cover.

Read the full interview here.

Nov 2013 cover


When I started at CHILD Magazines in Sept 2013 as Editor, the magazine was in need of a redesign. This was our first redesigned cover – November 2013. The cover kid, Chelsea, is a friend of my daughter Scarlett. She has a great spirit and an other-worldly vibe, perfect for our first eco themed issue.

The goal of the redesign was to zig because every other parenting magazine zags – that meant avoiding the mish mash of bright colours and babies in tulle headbands you typically see on parenting magazine covers. Parenting mags are for grown ups, and it was time for CHILD to also ‘grow up’ and be more discerning, modern and visually stunning.

On our covers, the child is the hero because our vision is to be ‘every child’s champion’. We chose a strong masthead because we produce strong articles (more on that later), and I wanted it to look hand drawn, just like we did back at school on our folders.

The third cover element is our coverlines which we love to play with – using different fonts, hand drawn elements and content that has fun but also importantly, questions parenting taboos.

This cover won GOLD at the international Parenting Media Awards which made me feel pretty darn good.